He is one of thousands of canines that will be skinned alive, butchered and eaten as the market in China got underway amid clashes with protesters.
As many as 10,000 dogs, many of them stolen pets, are slaughtered for the market held deep in the largely rural and poor Guangxi Zhuang Autonomous Region to mark the summer solstice.
Activists including celebrities such as British comedian Ricky Gervais and Brazilian supermodel Gisele Bundchen have called for an end to the festival, saying it has no cultural value and was invented simply to drum up trade.
For the past few weeks, international social media has also seen an unprecedented movement against the industry.
However that in turn has sparked a backlash from Chinese supporters, it was reported by Cankaoxiaoxi.com.
One social media user said: 'Eating dog is a tradition for some people. Like some who don’t eat pork or mutton, they won’t object to us eating pork or lamb.
'We should have mutual respect for others. If you don’t like to eat something then don’t eat it.'
Another said: 'Let’s all get together and condemn the practise of eating turkeys at Christmas!'
Campaigners were forcibly dispersed by unidentified men Monday as they attempted to rally outside a government office.
About 10 animal rights activists unfurled banners outside the Yulin government headquarters, before a group of 20 men came and chased them off.
The campaigners held signs reading 'Crack Down on Illegal Dog Meat Trade' and 'Punish Illegal Dog Transport', but the banners were quickly torn out of their hands by the unidentified men.
The slogans are an attempt to appeal to local government officials to enforce existing laws on health and administrative grounds, as there are no rules banning the consumption of dog meat.
'Many of these animals are stolen pets, and most of the dog meat trucks coming in are in total breach of China's very clear laws on animals for human consumption,' Adam Parascandola, director of animal cruelty issues at the Washington DC-based Humane Society, said in a statement.
'How much longer can China simply allow the Yulin authorities to flout the law like this?'
As many as 10 million dogs are killed for food annually in China, with up to 10,000 killed for the Yulin festival, according to the Humane Society.
The majority of 'meat dogs' in the country are stolen pets and strays, according to an investigation published this month by Hong Kong-based charity Animals Asia, though eating dog is unusual in most parts of China.
Shortly after the protest in another part of Yulin, traders openly sold dogs off the back of scooters as hundreds gathered at a market. Many dogs were kept in tightly packed cages.