The Yulin, Chinese dog-eating festival's days are numbered thanks to a massive social media campaign
Social media had a positive impact earlier this month when online activists successfully were able to curb the number of animals killed at a dog and cat meat festival in China.
At the Yulin Festival in China, 10,000 dogs were killed to be eaten in 2013. Thanks to activism within China and in other countries, that number dropped to about half in 2014. And this year, activists are estimating less than 1,000 dogs were killed.
The Yulin Festival went viral a few weeks ago when Twitter, Facebook, or Instagram feeds were swamped by people posting about the annual dog and cat meat festival.
The event began in 2009 to honor the summer solstice. Each year, vendors bring dogs and cats to the city of Yulin for their meat, butcher them, and then serve the meat in local stalls and restaurants.